Nowadays, jeans and jackets

This time we thought we'd publish some pictures from our little trip to Småland. Our mission had two primary objectives: Not only did we leave Eskilstuna to fetch and number all the jeans and jackets that we'd made together with Pace, which now had arrived to their warehouse. But we also had to pick up some of our sewing machines that'd been standing there since our days in Berlin.

We also managed to get to see some point of interests on our way south. When arriving, we got to witness the absolute end result of the trousers and the jackets. Thereafter, the big pleasure of numbering everything could begin.

After a quick lunch break we got into our new outfits and raced the road up north and back home. It sure was a long day and the situation didn't exactly get calmer when we at last got our butts home. New clothes, good music and a couple o' cold ones. Do I need to speek further?



//Hampus

0 comments | Written 2010-09-06 at 16:55 | Permanent link to post | Share this post on Facebook | Tweet this post

The Blue Highway sunscreen

As most of you probably are aware, a lot of jeans companies from the 30's and onward produced a marketing tool called a sunscreen. The original point of the sunscreen was to be placed in the shop window in order to market the logotype and to protect other products in the shop window to be whitened by the sun. Although, the purpose didn't hold out for long. Because of the sunscreen's aesthetic appeal the stores holding these sc reens more often put them on the walls instead.

Ourselves, we own two screens - one Levi's that's been reproduced during the nineties and one Lee from the fifties. These are, evidently enough, posted on one of the the walls of our studio. Some while ago we thought it'd be fun to manufacture a Blue Highway sunscreen to high in the studio next to other ones. We chose to make everything from scratch with brushes and paint. I'm perfectly honest when I'm saying that it sure took its time, but it was a fun project to realize apart from the usual sewing machine sessions.

Here's a couple of pictures.

We chose to paint the sunscreen on a fine piece of denim from the sixties or seventies, because the piece was too short to make anything other out of. It produces a great feeling, indeed.

And here's the final result! As said before, it took its time but when looking at it today I definitely think that it was worth all the hard work. I do not think I'll make another one in the nearest future, though.

 

And for the ones who's extra interested about our sunscreen there's also a couple of video clips from the production available for those who've joined Facebook group. Click here to get there!

//Douglas

0 comments | Written 2010-08-29 at 22:09 | Permanent link to post | Share this post on Facebook | Tweet this post

In a store near you, soon

At this very moment, our products made in collaboration with Pace is waiting for us in the deep woods of Småland. Therefore we'll now race down to the products in order to numerate them, and we anticipate that the first stores could have them on the shelves this week. If you're interested in a jacket, a pair of trousers or maybe the whole kit - be sure to visit Sivletto, because I happen to know that they bought a whole pile of stuff.

//Hampus

0 comments | Written 2010-08-24 at 10:23 | Permanent link to post | Share this post on Facebook | Tweet this post

Denimarchive.com

Denim Archive is, as the name implies, a website dedicated to jeans fanatics. At Denim Archive you can upload pictures of your worn and torn jeans in order for anyone to enjoy global denim fairness. A really nice site to devote your time to, indeed. Myself, I just published some pictures of Douglas's six month old Blue Highway jeans.

As I said before, it's a really pleasant website that all denim lovers should visit regularly. It's plain wonderful to simply click around and see peoples old pairs of jeans - garments that sure has experienced some rough times. Our opinion is that if you own a pair of Blue Highway jeans (or actually any kind of raw denim jeans) you definitely should share your pictures of them at Denim Archive!

Click here to see our post.

//Hampus

0 comments | Written 2010-08-04 at 22:12 | Permanent link to post | Share this post on Facebook | Tweet this post

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