Bread & Butter

This week we'll hit the road and take ourselves on an adventure towards Berlin and the forthcoming Bread & Butter faire. For those of you who're not familiar with Bread & Butter, it's one of the fashion industry's biggest faires where jeans garments are especially prioritized.

Blue Highway will be there in cooperation with Pace in order to realize a fun and exciting project. We've brought two of our sewing machines with us and we'll actually make Pace jeans on the spot! We're very excited to see what will turn out of this and exactly how much German beer we'll drink, but most of all we're looking forward to meet a lot of awesome people interested in denim. If you're going there, come say hello! If not, we'll be sure to give you all the relevant information when we're back in Sweden again. 

Read more about Bread & Butter here.

//Douglas 

Written 2010-07-04 at 19:56

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