The Blue Highway sunscreen

As most of you probably are aware, a lot of jeans companies from the 30's and onward produced a marketing tool called a sunscreen. The original point of the sunscreen was to be placed in the shop window in order to market the logotype and to protect other products in the shop window to be whitened by the sun. Although, the purpose didn't hold out for long. Because of the sunscreen's aesthetic appeal the stores holding these sc reens more often put them on the walls instead.

Ourselves, we own two screens - one Levi's that's been reproduced during the nineties and one Lee from the fifties. These are, evidently enough, posted on one of the the walls of our studio. Some while ago we thought it'd be fun to manufacture a Blue Highway sunscreen to high in the studio next to other ones. We chose to make everything from scratch with brushes and paint. I'm perfectly honest when I'm saying that it sure took its time, but it was a fun project to realize apart from the usual sewing machine sessions.

Here's a couple of pictures.

We chose to paint the sunscreen on a fine piece of denim from the sixties or seventies, because the piece was too short to make anything other out of. It produces a great feeling, indeed.

And here's the final result! As said before, it took its time but when looking at it today I definitely think that it was worth all the hard work. I do not think I'll make another one in the nearest future, though.

 

And for the ones who's extra interested about our sunscreen there's also a couple of video clips from the production available for those who've joined Facebook group. Click here to get there!

//Douglas

Written 2010-08-29 at 22:09

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